AYANA is the story of a long line of artisan-blacksmiths ("those who create and craft"). The great-grandfather was born in Niger, to a Tuareg mother and a French father. He had a passion for drawing.

The grandmother is an artist. She has always imagined and sold jewelry. She is completely in love with Tuareg art. Lines of Nigerien cousins produce them entirely by hand. Their art has been passed down to them by their elders. Traditionally, it is the men who make the silver jewelry.

The granddaughter, who studied in Europe, is dedicated to promoting this Tuareg art gradually established in the modern world. She is the creator of AYANA.

The great-grandson, a professional designer, creates and manages the website. He is the enthusiastic guarantor of its visibility.